The collective and petrified time of the capitalistic system

clashes with the presumed individual subject's experience of her private time

in the search for lost personal memories

exemplified in the Madeleines of both Proust and Hitchcock.

This introvert gaze stand is a lack of engagement with time

as something other than a quantitative producer of value.

When the collective's search for lost times meets the private feeling of alienation

time appears as the fundamental measurement of loss.